Business Consulting Chicago

The Golden Goose is Your Company

 John Ruh  Business Culture

Sixth Century BC Business Wisdom

Æsop. (Sixth century B.C.) Fables.
The Harvard Classics. 1909–14.

The Goose With the Golden Egg

ONE day a countryman going to the nest of his Goose found there an egg all yellow and glittering. When he took it up it was as heavy as lead and he was going to throw it away, because he thought a trick had been played upon him. But he took it home on second thoughts, and soon found to his delight that it was an egg of pure gold. Every morning the same thing occurred, and he soon became rich by selling his eggs. As he grew rich he grew greedy; and thinking to get at once all the gold the Goose could give, he killed it and opened it only to find—nothing.


The Golden Goose
By John Ruh

What is the Point?

The golden goose is your company and, if you nurture it, it will take care of you and your employees for a long time. However, for all of us, our egos are like the farmer…greedy. They want to get as much as they can, right now! So it is up to you to subordinate your ego and support the business, rather than looking at everything from only your individual ego’s perspective. Why? If you don’t, it may kill the goose.

As for the goose.

The goose (your company) must be focused on one thing…taking care of your customers by producing both results and communication that wows them. (Many of us miss the second point.)

When this concept is clear in your mind, you can enlist the right People, Structure and Tools (P.S.T.) you need to create the success and satisfaction you want for yourself, your team/company.

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