Business Consulting Chicago

The Golden Goose is Your Company

 John Ruh   Business Culture

Sixth Century BC Business Wisdom – The Goose With the Golden Egg

Æsop. (Sixth century B.C.) Fables.
The Harvard Classics. 1909–14.

ONE day a countryman going to the nest of his Goose found there an egg all yellow and glittering. When he took it up it was as heavy as lead and he was going to throw it away, because he thought a trick had been played upon him. But he took it home on second thoughts, and soon found to his delight that it was an egg of pure gold. Every morning the same thing occurred, and he soon became rich by selling his eggs. As he grew rich he grew greedy; and thinking to get at once all the gold the Goose could give, he killed it and opened it only to find,—nothing.


The Golden Goose

What is the point?

The golden goose is your company and, if you nurture it, it will take care of you and your employees for a long time. However, for all of us, our egos are like the farmer’s…greedy. They want what they want. So it is up to you to subordinate your ego and support the business. Why? If you don’t, it may kill the goose.

As for the goose.

The company (your golden goose) must be focused on one thing…taking care of your customers by producing both results and communication that wows them. (Most of us miss the second point.)

When this concept is clear in your mind, you will create the support that is needed so you are successful.

John M. Ruh And Associates

We are committed to partnering with you to create the support your company truly needs by putting the right programs, processes and people in place.

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