Does it have to be business or charity?
I don’t think so. To the contrary, I believe they belong together. Here’s why.
Every one of our businesses was built with a mission-based approach. All of the services we provide share the mission of getting our clients to a better place. Isn’t there an act of charity in this, regardless of whether we earn a fee afterwards? Service, at its core, is all about giving. From my perspective, charity and earnings can perhaps be the MOST compatible aspects of being an entrepreneur.
A Superior Example: Tom’s Shoes
Blake Mykoskie, a young entrepreneur was on vacation in Argentina. He was introduced to a small humanitarian effort providing shoes to the children in the slums outside the capital. Deeply moved, he sold his company and started Tom’s Shoes, (www.toms.com) around the dominant mission of profit FOR charity (business and charity). When a pair of shoes is purchased, Tom’s donates a pair to a child in need. In turn, this motivates shoe shoppers to by their shoes through Tom’s, thereby participating in the charity.
How You Can Apply This?
Good citizenship is practiced by both large and small companies. It does not have to be business or charity. Creating a heartfelt mission, one that you and your employees can honestly and deeply feel, allows you to lead and work in a happier, more positive, business model. You may find mission-based leadership is not only very effective but also very profitable (so you can “give” more to your staff and others).
P.S. We are currently offering one free session explaining mission, vision and values, how to create this business model and how to use it to Find, Focus and Support 5-Star leadership and role players. Just call or email me and we will set up a time.
Written by John Ruh
John M. Ruh and Associates are mission based business advisors who partner with growth oriented leaders to create the right P.S.T. support: the right People, the right Structure and the right Tools.