Sound Familiar?
Everyone is so overwhelmed that it’s nearly impossible to get their attention.- No one picks up the phone, returns calls, emails, or texts.
- The noise level is so high that everyone seems constantly distracted.
The Solution: Change Your Approach to Fit the Market — Instead of Expecting the Market to Change for You
Your biggest obstacle to securing visits and appointments with ideal new clients (and even existing ones) is likely this: playing the victim to circumstances and other people. This can be a difficult truth to accept. However, as Viktor Frankl — Auschwitz survivor and author of the classic book Man’s Search for Meaning — wisely observed:
“When we are no longer able to change a situation, we are challenged to change ourselves.”
He meant changing our outlook and context. With that in mind, I encourage you to ask yourself these three key questions:
3 Key Questions
- What are my current beliefs and attitude — in other words, my context — about getting appointments?
- What are the real keys to getting visits with new prospects?
- What are the keys to getting visits with existing customers?
The Marketing-Driven Context
As the rainmaker for the four firms I founded, I learned that complaining about circumstances or people gets us nowhere. Instead, we must treat the market as our Guiding Light. That means facing reality head-on through Awareness, Acceptance, and Adaptation.
The most effective approach is to learn and apply the three keys to securing new appointments with prospects and the three keys to re-engaging existing clients.
Three JMR Support Options
- Complimentary 1-on-1 conversation – A no-obligation discussion focused on the 3 keys to getting visits with almost anyone.
- Free DISC and Sales Profile (one per company) – Gain valuable insight into how you are perceived by others and 20-minute coaching session on one close to use with each style.
- One month of complimentary company support – A review of your current sales program with a discussion of The Real ABC’s of a 5-Star Sales Program, built on your culture.
Link: The Real ABC’s of a 5-Star Sales Program
P.S. Email me if you would like a summary of Viktor Frankl’s book Man’s Search for Meaning.

Written by John Ruh
John M. Ruh and Associates are mission based business advisors who partner with growth oriented leaders to create the right P.S.T. support: the right People, the right Structure and the right Tools.